Congratulations! You attracted new customers for your online business! But perhaps you’d like to send your customers follow-up emails to sweeten the deal?
First, that’s a great idea! But second, there’s more to follow-up emails than one might think. In fact, follow-up emails have to be wholesome for customers – so suitable that they’ll be willing to come back and buy something else from you.
Want to create successful follow-up emails for your customers and clients? Then check out these 6 tips!
1. Go Multi-Channel
When constructing your follow-up emails, be sure to link to various social media. With a multi-channel approach, you can give email recipients a friendly reminder that they can follow your business on social media platforms like Facebook, Instagram, and so on. And, when they follow you on social media, they’ll most like follow up with you after interacting with your brand.
2. Personalize Emails
People want to feel special when brands communicate with them. So, in your follow-up emails, be sure to make them personalized. Keep in mind: Being persistent in your emails is a no-go, because people don’t like to be pestered or receive “too much love” from you. Remember: Patience is key, and so is treating customers like people. Therefore, stick with personalizing the first two sentences of the email – That’s all your customers need from you to feel welcomed.
3. Have An Interesting Subject Line
Typically, the subject line is what your recipients will see at first glance. However, if the subject title is dull and unattractive to them, then they’ll delete the email without looking into it.
To prevent initial deletions, or avoid going into the Spam folder, make sure that your follow-up emails have an interesting subject line – one that not only catches the eye, but also entices recipients to open and read your emails.
4. Be Strategic With Timing
Believe it or not, you can’t rush into sending follow-up emails to your customers and clients once they do business with you. In fact, the timing of sending these emails varies by customer and type of transaction. While you want to keep the situation going, you still can’t come across to customers as spammy.
Instead, make the follow-up time up to your customers, because ultimately, they make the buying decisions, or the bulk of negotiating a deal with you and your business. At the end of the day, you’re working on their time, not yours.
The best time is usually 24 hours after you do business with a client or customer, just to see how they’re doing, and if they have any inquiries. Plus, it’s best to follow-up once, so that again, you don’t come off as a nuisance.
5. Nail The Body Of The Email
The body of the email serves as the ‘meat’ of your message. Instead of sounding robotic in the body of the follow-up email, be sure to be human by making it personal for recipients, and expressing how you’ve appreciated their business with your brand. Just don’t waste time with idle talk – customers don’t like that. Rather, be straightforward with your message.
6. Say “Thank You”
Finally, this point is a given. ALWAYS say “thank you” to the people that you do business with. While this type of follow-up doesn’t always need an immediate response, it lets your recipients feel positive about you and your brand.
By showing gratitude, you present your brand as professional and personal, which is some things that people want to see in brands – humanity. If you’d like, you can add a call-to-action for them to respond to; however, it’s ultimately up to the customer or client if whether or not they want to interact with your brand again.
No matter the situation, be sure to say “thank you.”
As you can see, writing a successful follow-up email can be achieved with the right know-how. At the end of the day, you’re developing a good relationship with customers and or clients, so that they can be willing to come back to your brand whenever they want. By keeping these 6 tips in mind, you’ll present your brand with professionalism and consideration for your consumer base. Good luck!