For every customer’s journey, there’s the user onboarding process. However, if you’re a small business owner, it can be hard just to grab people’s attention on one go. Customers want to be allured by something worth buying.
That’s where user onboarding emails come in! Although times have changed, 95% of companies still take advantage of email marketing.
This brief guide will first explain why user onboarding is crucial to your small business. Then, we’ll show you 8 effective tips on how to make user onboarding emails a success.
What Makes A Good User Onboarding Email?
Ideally, a good user onboarding email must entice the user to check out a product or service. So, ask yourself the following:
- How does my brand differ from the competition?
- What types of products/services will my customers want?
- How can I speak to my customers directly?
But remember: It’s one thing to make your email recipients feel welcomed, but don’t pester them. TOPOL.io suggests that “too much love” will cause recipients to repel from your emails, thus slamming the door on what could’ve been a great opportunity for them.
8 Effective Tips
Now, it’s time to learn how to make your user onboarding emails more effective when it comes to your customer base. Here are 8 effective tips:
Don’t Rely Heavily On Templates
First, while it’s tempting to use the same template repeatedly, DON’T. The point of your emails is to be unique and original. You might be able to take some ideas from using templates, but don’t make it a habit to use and reuse them when you can craft something that your readers will want to read.
As TOPOL.io will tell you, timing is everything when it comes to email marketing. Therefore, timing should be in your strategy for onboarding emails.
When talking about your products or services, don’t just rely on bullet points. Make sure that the bullet points are meaningful, and that they don’t bore your readers with too much text. Stay on topic, and you’ll succeed in getting your message across.
Ask For Feedback
At the end of the day, your customers will tell you what’s working and what’s not working with your brand. In fact, according to ReviewTrackers, 92% of consumers will use other people’s reviews to help guide them in their purchasing decisions. If there’s a product of yours that’s getting plenty of positive attention, you’ll most likely see reviews of it online. And, when other people see those reviews, then they might want to check out the product for themselves.
It all starts with great feedback!
Learn Why Users Are Inactive
It doesn’t hurt to wonder why some users are being inactive on your website. Maybe they don’t have time to visit your site? Maybe they’re shopping elsewhere? Or maybe it’s for a different reason?
In that case, don’t be afraid to send them an email showing that they haven’t been active on your site. But again: Don’t pester them.
Smartphones and other mobile devices are the norm these days. As of March 2022, there are 6.64 billion smartphone users on the planet – that’s 83.72% of the global population!
With that said, be sure to optimize your emails for both desktop AND mobile.
Utilize The Power Of Your Brand
Your brand must mean something to you. Why not show that meaning to your email recipients?
When crafting your onboarding email, don’t be afraid to show off your logo, your mission statement, and your slogan. Remember: Make it unique.
Tell A Story
People love to hear a good story. That’s why it’s important to tell your story when writing an onboarding email. Customers want to know who you are, and why you’ve created your small business in the first place. In other words, why should people about what you have to offer?
Understand Users’ Pain Points
Finally, be an authority to what your consumers are facing. Why do they need your product or service? Why should they give your brand a try?
Indicate any pain points that your consumers might be facing. Show them how your brand can be the answer to people’s problems.
So, there you have it!
These 8 tips will help you make your next onboarding email a success. By keeping your consumers in mind, and treating them with the upmost respect, you’ll soon find more traffic to your site, as well as more sales for your small business!
Author: Madeline Miller
Madeline Miller is a writer at Professional essay writing service and Masters writing service. She is also a contributing writer at Paper Fellows. As a content writer, she writes articles about onboarding, email marketing, and social media trends.