Author: Arnold Rogers

As an experienced business consultant, Arnold Rogers has advised businesses across many industries in areas of lead generation, customer experience, service development and small business cash flow and financial management. He has experience in handling diverse industries, from fast-moving consumer goods to business to business hardware retailers.

Importance of Subject Line in Email Marketing

Gmail

How vital are email subject lines for your company’s online promotional strategies? Email marketing reportedly dates back to 1978 when a marketer at Digital Equipment Corporation sent the world’s first email blast. A fascinating subject line may impact SEO in email marketing and clickthrough rates (CTR) in effective initial and follow-up digital communication. Improving your company’s or organization’s email... Continue Reading →

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