You might think that writing a “little” email to schedule a meeting is a no-brainer. However, if you don’t compose your scheduling emails right, you can go back and forth trying to figure out what works for both.  Not only will you lose valuable time, but clients' interest can lessen with every new email they... Continue Reading →

Nonprofits organizations are late arrivals to this email marketing. Traditionally, they relied on annual campaigns, large fund-raising events, and, more recently, quite a bit of television time (e.g., St. Jude’s, ASPCA, Shriners). But it is time for nonprofits to take lessons from their for-profit counterparts and realize the same ROI from well-planned and carefully implemented... Continue Reading →

There are many useful tools for email template creation. But how do you choose the right one? Let's have a look at the three most favorite email template builders: Stripo, Bee, and TOPOL, and break down their subscription plans. Before you start selecting the best email template builder for yourself, you should always know how... Continue Reading →

The verification email technique is one of the most valuable email marketing practices. It keeps your database healthy that is necessary for meeting your goals. In this article, I try to explain what it means and its consequences if you don't.  Perhaps you already heard this statement: A valid email is critical for any email marketing... Continue Reading →