You might think that writing a “little” email to schedule a meeting is a no-brainer. However, if you don’t compose your scheduling emails right, you can go back and forth trying to figure out what works for both. Not only will you lose valuable time, but clients' interest can lessen with every new email they... Continue Reading →
Nonprofit Email Marketing Tips for More Effective Campaigns
Nonprofits organizations are late arrivals to this email marketing. Traditionally, they relied on annual campaigns, large fund-raising events, and, more recently, quite a bit of television time (e.g., St. Jude’s, ASPCA, Shriners). But it is time for nonprofits to take lessons from their for-profit counterparts and realize the same ROI from well-planned and carefully implemented... Continue Reading →
Email template builders – price list comparison
There are many useful tools for email template creation. But how do you choose the right one? Let's have a look at the three most favorite email template builders: Stripo, Bee, and TOPOL, and break down their subscription plans. Before you start selecting the best email template builder for yourself, you should always know how... Continue Reading →
Verification Email – Invalid emails do not sell!
The verification email technique is one of the most valuable email marketing practices. It keeps your database healthy that is necessary for meeting your goals. In this article, I try to explain what it means and its consequences if you don't. Perhaps you already heard this statement: A valid email is critical for any email marketing... Continue Reading →
150+ Free newsletter templates in TOPOL.io
A great looking responsive newsletter template is the best start for your email marketing campaigns. There are many ways to create your email template, either in HTML, which requires deep expertise in coding, or using some WYSIWYG tool such as TOPOL.io, which does all the coding work instead of you. Moreover, you can inspect over... Continue Reading →