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Outbound and Inbound Emails: Difference In Writing

Outbound and inbound email marketing are the two major types of email marketing currently utilized by marketers, business owners, and entrepreneurs from different industries. But while some people know the difference between the two, it is not always clear how that difference is reflected in practice while writing the emails. Hence, here’s everything you need… Continue Reading →

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Importance of Subject Line in Email Marketing

How vital are email subject lines for your company’s online promotional strategies? Email marketing reportedly dates back to 1978 when a marketer at Digital Equipment Corporation sent the world’s first email blast. A fascinating subject line may impact SEO in email marketing and clickthrough rates (CTR) in effective initial and follow-up digital communication. Improving your company’s or organization’s email… Continue Reading →

7 Avoidable Email Design Mistakes Ruining Your ROI

With over four billion daily users globally, it’s no wonder email is such an effective and profitable marketing medium. Sending a skillfully constructed email remains one of the best methods to reach customers today. The opposite is true. A poorly crafted email can damage your ROI and render your marketing efforts useless. Here are a… Continue Reading →

Incorporating Amazing Customer Testimonials And Feedback In Email Marketing

Are you stuck trying to make your email marketing work for you and your brand? Chances are, you might not have considered using customer testimonials! Customer testimonials and feedback act as social proof for your business, thus serving as motivators to get newer customers to check out your business. Unfortunately, many marketers forget to utilize… Continue Reading →

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6 Tips On Creating Successful Follow-Up Emails

Congratulations! You attracted new customers for your online business! But perhaps you’d like to send your customers follow-up emails to sweeten the deal? First, that’s a great idea! But second, there’s more to follow-up emails than one might think. In fact, follow-up emails have to be wholesome for customers – so suitable that they’ll be… Continue Reading →

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Nonprofit Email Marketing Tips for More Effective Campaigns

Nonprofits organizations are late arrivals to this email marketing. Traditionally, they relied on annual campaigns, large fund-raising events, and, more recently, quite a bit of television time (e.g., St. Jude’s, ASPCA, Shriners). But it is time for nonprofits to take lessons from their for-profit counterparts and realize the same ROI from well-planned and carefully implemented… Continue Reading →

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