Guide to Using Video in Your Email Marketing

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Visual content is a strong trend. Adding videos and visuals will make any content interesting and more engaging. What’s more, it can work wonders not only for your social media and blog content but for your email marketing as well. Plus, the list of creative ideas to implement is almost unlimited. How to effectively promote your blog with email marketing? For instance, you can use video in your newsletter. Let’s discover more tips on how to combine video content and email marketing to get better results from your newsletter and reuse the videos you have at no extra cost for you.

Why There is a Need to Use Video in Your Email Marketing?

Video is becoming more popular year after year. The matter is that a video has a huge semantic capacity. It allows you to show much more than a photo and tell more than a text.

So why not include video content in your email newsletters? When used right, newsletter videos can skyrocket an open rate, drive more engagement, improve click-through rate and boost conversion. What’s more, this is just a content format the users love. Make them used to videos in your email, and they will anticipate a new piece of content and engage with it even better.  So, let’s find out how to do it.

How To Use Video For Email Newsletters

How to use video for your email newsletter? Fortunately, creating a video for your content is now possible even without professional help and skills. Where to begin with video creation?  Here is a step-by-step guide to help you create an effective video for your email marketing.

1.   Select Video Type

First of all, you need to start by defining the purpose of your campaign. After you understand the goal, it is worth moving on to choosing the type of video. For example, if you want to notify your audience about the arrival of a new product in your range, then all you need is a video that will showcase your product. If you want to increase sales, then a video review that hits the pain of your audience and can solve their problem is what you need. Determining your goal and the right type of video is what you need to start creating video content for your campaign. You can also create a tutorial or eLearning video to let your audience use your product to the fullest or enrich them with valuable information.

2.   Create a Script

In order to create an effective and high-quality video, it is worth developing a clear script. A carefully thought-out script is what will bring you closer to the final picture you want to get. Moreover, it will simplify the whole process of creating a video for your content.

Also, at this stage, it is worth watching popular videos that match your type of video. This will allow you to quickly create a script for a video that will work. Make sure to be logical and consistent, moving from the intro to the conclusion. Depending on the type of video, you will have to specify the users’ problem, suggest the solution, explain how your product or service will be helpful, highlight its benefits and engage the viewers with a targeted call to action.

3.   Start Video Creation and Editing

Now, you have to decide how you will shoot the video. Depending on the video type, you can use live shooting, record your screen or create an animated video. Today, there are many tools available that can help you make a high-quality video. For example, Canva allows you to generate videos simply and efficiently. You can combine several video files, and add various effects and text.

Therefore, creating a video even without the help of professionals is easy. You can also consider a platform like PlayPlay. This is one more option to create a high-quality video for your email newsletter.

4.   Use Call To Action and Keywords

Well, the most important thing in your video is the call to action. To come up with the right call to action, you have to determine what you want your users to do after watching the video. For example, after showing a new product video, encouraging users to buy it now would be logical.

Also, if you decide to post your video on the YouTube site or platform, don’t forget to use descriptions and tags. Use keywords to drive traffic to your video as well.

5.   Use an Effective Email Subject

The subject line plays a decisive role in your email open rate. Therefore, it is worth paying special attention to the creation of an effective subject line. If you want to learn more about the importance of this part of an email, read on more here. So, you need to let your readers know that there is a video inside. And do it just in the subject line of your letter.

Also, use catchy headings for your email. Don’t make too much text, but try to keep your readers interested. In particular, it is worth drawing their attention to the video with the help of text.

What to Keep in Mind About Using Video in Email?

Using video in email marketing is one of the top ways to convey information to subscribers. Video content is becoming more popular: for example, more than half of users would rather watch a video about a product than read its description.

The most popular video formats are explanations, product demos, guides, and tips. But you can embed any videos that are useful and interesting to your target audience in emails.

What to do to make the video in the letter work effectively and collect more views? Here is a quick checklist.

  • Mention the video in the subject of the email.
  • Write interesting text for the video. Tell about the benefits that the subscriber will receive from viewing.
  • Choose a live and dynamic frame for the preview.
  • Personalize. Personalized videos hold the viewer’s attention longer and help form an emotional connection with the brand.
  • Make short videos whenever possible. This does not mean that a one-hour webinar should be divided into a dozen parts. But if you are making a short video for two minutes, consider whether it can be reduced to a minute without losing the meaning. The modern audience has a very short attention span.

Wrapping Up

So, now you have an actionable plan to start using video content in your newsletter. Enriching your emails with video isn’t hard, but it’s pretty effective. When users receive dozens of emails a day, this is what can grab their attention. Therefore, combining your email and video strategies is a promising idea you are welcome to try.

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