We use them every day, but few of us understand GIFs or their ability to add value and interest to our content marketing strategy. Knowing more about what they are and why they were created will help you uncover their potential as a welcome addition to your email campaigns.
￼Guide to Using Video in Your Email Marketing￼
Creating a video for your content is now easier than ever. Here is our guide to create an effective video for your email marketing.
Psychological Design Principles For Emails that get Read ￼
These are the principles that take advantage of the way our brains work in order to get us to take the desired action. And while there are dozens of psychological design principles that we could use, there are 8 that are particularly effective when it comes to creating emails that converts.
8 Effective Tips On Making User Onboarding Emails More Impactful￼
For every customer’s journey, there’s the user onboarding process. However, if you’re a small business owner, it can be hard just to grab people’s attention on one go. Customers want to be allured by something worth buying. That’s where user onboarding emails come in! Although times have changed, 95% of companies still take advantage of... Continue Reading →
How To Get Email Subscribers As A New Business
As a new business, it can be a bit difficult to find your initial audience. Certain digital marketing techniques can help you get noticed, but you should also be able to keep these new customers you acquire. One of the best ways to do this is with the help of email marketing as it allows... Continue Reading →
Global Email Marketing The Smart Way With International Thought Leaders
Have you ever thought about how to craft the best emails and build an email list? Did you wonder what email content will persuade the owner of the inbox your email will land on? We've all been there. Even the email marketing gurus have gone through it. We have here the pioneers at email marketing,... Continue Reading →
5 Trends in Online Marketing
Each year brings new trends in online marketing. While 2022 seems to partially inherit what 2021 has brought to us, there are new things we need to be aware of. Online marketing is a rapidly changing field, and those who are not able to timely react to new tendencies, are left behind. So, let’s dive... Continue Reading →
Outbound and Inbound Emails: Difference In Writing
Outbound and inbound email marketing are the two major types of email marketing currently utilized by marketers, business owners, and entrepreneurs from different industries. But while some people know the difference between the two, it is not always clear how that difference is reflected in practice while writing the emails. Hence, here’s everything you need... Continue Reading →
6 Tips on Building Successful Email Marketing Strategy
Photo by Miguel Á. Padriñán from Pexels Email remains the king of marketing, with it being the most “official” communication by businesses and consumers. The Radicati Group’s forecast shows that there will be over 4.5 billion email users worldwide by year-end 2025. With the continued rise of email users, it is no surprise that PR... Continue Reading →
Importance of Subject Line in Email Marketing
How vital are email subject lines for your company’s online promotional strategies? Email marketing reportedly dates back to 1978 when a marketer at Digital Equipment Corporation sent the world’s first email blast. A fascinating subject line may impact SEO in email marketing and clickthrough rates (CTR) in effective initial and follow-up digital communication. Improving your company’s or organization’s email... Continue Reading →