Blog about email marketing and design
These are the principles that take advantage of the way our brains work in order to get us to take the desired action. And while there are dozens of psychological design principles that we could use, there are 8 that are particularly effective when it comes to creating emails that converts.
For every customer’s journey, there’s the user onboarding process. However, if you’re a small business owner, it can be hard just to grab people’s attention on one go. Customers want to be allured by something worth buying. That’s where user onboarding emails come in! Although times have changed, 95% of companies still take advantage of... Continue Reading →
As a new business, it can be a bit difficult to find your initial audience. Certain digital marketing techniques can help you get noticed, but you should also be able to keep these new customers you acquire. One of the best ways to do this is with the help of email marketing as it allows... Continue Reading →
Have you ever thought about how to craft the best emails and build an email list? Did you wonder what email content will persuade the owner of the inbox your email will land on? We've all been there. Even the email marketing gurus have gone through it. We have here the pioneers at email marketing,... Continue Reading →
Each year brings new trends in online marketing. While 2022 seems to partially inherit what 2021 has brought to us, there are new things we need to be aware of. Online marketing is a rapidly changing field, and those who are not able to timely react to new tendencies, are left behind. So, let’s dive... Continue Reading →
Outbound and inbound email marketing are the two major types of email marketing currently utilized by marketers, business owners, and entrepreneurs from different industries. But while some people know the difference between the two, it is not always clear how that difference is reflected in practice while writing the emails. Hence, here’s everything you need... Continue Reading →
Photo by Miguel Á. Padriñán from Pexels Email remains the king of marketing, with it being the most “official” communication by businesses and consumers. The Radicati Group’s forecast shows that there will be over 4.5 billion email users worldwide by year-end 2025. With the continued rise of email users, it is no surprise that PR... Continue Reading →
How vital are email subject lines for your company’s online promotional strategies? Email marketing reportedly dates back to 1978 when a marketer at Digital Equipment Corporation sent the world’s first email blast. A fascinating subject line may impact SEO in email marketing and clickthrough rates (CTR) in effective initial and follow-up digital communication. Improving your company’s or organization’s email... Continue Reading →
It is not easy to create a newsletter that captures the attention of the recipient even during the peak shopping season. How to get your customers' attention in a flood of emails from your competitors? One of the options you can try out is a countdown timer. Here are the five reasons why it's worth... Continue Reading →
With over four billion daily users globally, it’s no wonder email is such an effective and profitable marketing medium. Sending a skillfully constructed email remains one of the best methods to reach customers today. The opposite is true. A poorly crafted email can damage your ROI and render your marketing efforts useless. Here are a... Continue Reading →