We use them every day, but few of us understand GIFs or their ability to add value and interest to our content marketing strategy. Knowing more about what they are and why they were created will help you uncover their potential as a welcome addition to your email campaigns.
Psychological Design Principles For Emails that get Read ￼
These are the principles that take advantage of the way our brains work in order to get us to take the desired action. And while there are dozens of psychological design principles that we could use, there are 8 that are particularly effective when it comes to creating emails that converts.